Don't Think of An Elephant!Don't Think of An Elephant!
Don't Think of an Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.
Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways conservatives have framed the issues, and provides examples of how progressives can reframe the debate.
Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.
Lakeoff (cognitive science and linguistics, U. of California, Berkeley) examines the ways US conservatives use language to create "frames," phrases fully loaded with significance from the American collective cognitive unconscious. He shows how he believes this misappropriation of language creates the context for discussion amongst candidates, parties, and in the media, rather than the real issues. He asserts that progressives and others committed to full public discourse must learn when it is used, and how to use it themselves to level the playing field. This volume does not include an index or a bibliography. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.
In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.
Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.
Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.
Read it, take action—and help take America back.
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- White River Junction, Vt. : Chelsea Green Pub., c2004.
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